The City of Yukon will soon have a new recruiting tool in its arsenal to draw businesses, industries and residents to the community – a video tour of the city.
City staffers spent several days last week working with a videographer from a CGI Communications, a Rochester, N.Y., company going throughout the community highlighting what makes Yukon special.
Jenna Roberson, the city’s public information officer, said Ron Ross, a videographer and production specialist from the company, visited several parks, community centers, soccer fields, the Express Clydesdale Farm and various other landmarks in the community to shoot video.
Those clips will be spliced together for a video tour of the community. The project will not cost the city any money, she said.
Sponsorships will be sold after the project is completed. Sponsors will receive a 1-minute commercial at the beginning of the video, Ross said.
The location shoots were expected to wrap up Friday with City Manager Jim Crosby producing an introduction video.
Roberson said the goal is to use the video as a tool to draw prospective businesses and industries to the community. It also can be used as a way to entice prospective residents to the area.
Similar projects are underway in Ada, Lawton and Cleveland County, Roberson said.
“We think this is a great opportunity,” Roberson said.
She said the company likes to cater to smaller communities that might not have a budget for this type of project.
City Manager Jim Crosby agreed.
“People are going this direction to get knowledge about communities and some of the amenities they offer and the quality they want. We think we are a unique community and offer so much to the residents,” he said.
Crosby pointed to events that draw people to the community, such as the annual Christmas lights display, as well as Freedom Festival. Being able to highlight those events is beneficial.
Thursday evening, Ross was getting an opportunity to film one of the city’s premier events – Concerts in the Park, where several hundred people used blankets and lawn chairs to relax in a warm spring evening listening to Smilin’ Vic and the Soul Monkeys.
It is events like these, said Roberson, that help draw people to the community.
Crosby said the video can do nothing but help Yukon.
“I think advertising our community will help us with the attraction of commercial (development). I’m excited to see how they turn out,” he said. “I’ve seen what they do in other cities. I think they do an excellent job.”
CGI is associated with the United States Conference of Mayors and the National League of Cities, which is how Yukon qualified for the video.
Roberson and Ross said the city could begin seeing partial videos within a couple of weeks. The full video may take a few months to complete.
Once it is completed, Roberson said it will be posted not only to the city’s website, YukonOK.gov, it also will be available for use on the city’s social media sites.
“We are excited about this,” she said.