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Local business wins ethics award

Better Business Bureau of Central Oklahoma, Inc. awarded Oklahoma Strong Roofing & Construction, 303 S. Ranchwood Blvd., the Torch Award for Ethics Friday

The Torch Award for Ethics recognizes companies that “display an outstanding level of ethics and integrity in all of their business dealings. These companies generate a high level of trust among their employees, customers and their communities,” according to

A company must be nominated for the award then complete a formal entry. The entry has the company demonstrate their commitment to ethics in six categories, including leadership commitment to ethics, communications of ethical practices, and organizational commitment to ethical practice, performance management practices, ethical human resource practices and the community.

An independent panel of judges then reviews the entries, according to the website.

The award is not limited to only BBB members, but Oklahoma Strong is a BBB accredited business since November 2013.

There was more than 36 applicants for the award this year, which is the most BBB has ever had.

“For us that just shows what this award means to businesses, and we are honored and so proud of you all for being able to achieve this award,” said Kitt Letcher, president and CEO of BBB of Central Oklahoma, to Brad Elder, owner of Oklahoma Strong, during Friday’s ceremony. “Especially as somebody who hasn’t been accredited with BBB for all that long, it’s a really tremendous honor.

“We’re also excited to have you as a BBB accredited business because roofing is an industry where we see a lot of scams and we see a lot of people being taken advantage of so when we have really great organizations like yours to point to to say ‘this is the example other roofing companies should set, and all companies in every industry should set,’ it’s a great thing for us. Thank you for being a part of BBB and what you do for our community, and how you make Yukon and central Oklahoma better.”

Elder said winning the award was his “second and most treasured ’15 minutes of fame,’” the first was when Oklahoma Strong made local news for donating a new roof to Yukon’s Manna Pantry, 123 S. 6th St.

“The BBB is by far the most respected source of information for anybody in the state of Oklahoma,” Elder said during the ceremony. “To be part of that, we feel a responsibility to do our job right every single time whether someone is looking or not looking. We want to be transparent all the time, whether someone is looking or not looking.”

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